UK consumers set to spend £9.52bn over Black Friday weekend says Vouchercodes

With £3.36 billion up for grabs, UK consumers are forecast to spend 5.7% more on Black Friday itself helping make the wider shopping weekend a bonanza searching for pre-Christmas deals and discounts. 

The ‘Shopping for Christmas Report: Black Friday Weekend by VoucherCodes reveals sales over the weekend (28 November-1 December) are expected to hit £9.52 billion — that’s 4.2% more than last year. 

With three-quarters of shoppers expecting to spend more or the same as last year (76%), Black Friday itself will see the aforementioned sales rise 5.7% year-on-year, giving retailers an extra £0.18bn in their bank accounts. 

While Black Friday is set for the biggest sales uplift, Cyber Monday is also expected to see the highest sales figures over the weekend at £3.38 billion, a rise of 1.7% year-on-year.

Over the Saturday and Sunday, a more modest £2.78 billion will be spent both online or in-store (+5.4% year-on-year).

Following the trend of the past five years, the majority of all Black Friday spending will take place online (53.9%) while the Black Friday weekend will generate £5.13 billion for online retailers, up 5.8% on 2024.

Although physical retailers will see a lower proportion of spend, they can still look forward to a healthy influx of £4.39 billion and a year-on-year uplift of 2.4% with shoppers braving the high street on Cyber Monday in particular.

Moji Oshisanya, chief commercial officer at VoucherCodes, said: “The deals might’ve started weeks ago but the height of Black Friday shopping chaos is still to come. With sales set to peak on Cyber Monday, there’s plenty of time for retailers to refine their strategies and maximise Black Friday sales.

“The key to a successful Black Friday is all about being agile. Consumers are more savvy than ever – they know how to find the best deals and they’re prepared to shop around and even hold off purchasing for a bigger discount. Affiliates can be a great solution, enabling brands to react quickly to changes in demand and give sales a last-minute boost through highlighting products, pinpointing specific audiences, or offering additional value to customers.”