Bigfoot group rescues accessories brand Save My Bag, plans relaunch in AW26

Good news for Save My Bag, the Italian handbag and accessories brand founded in 2013 that has suffered serious financial difficulties in recent years, leading to a company voluntary arrangement. Italian group Bigfoot, owner of premium handbag brand La Carrie and footwear brand Emanuelle Vee, has announced it has acquired Save My Bag, “with the aim of relaunching and repositioning it strategically in the Italian and international fashion sector.”

 
A new era will begin for Save My Bag under Bigfoot’s aegis with the Fall/Winter 2026-27 season. The relaunch plan relates to product design, materials, retail distribution and communication, both in Italy and abroad. Bigfoot is especially keen to broaden Save My Bag’s range to include products made in materials other than neoprene, which will remain a feature alongside new materials, while staying true to the brand’s ironic, creative mood.
 
Save My Bag’s signature model is the Miss handbag, clearly inspired by Hermès’s Birkin. The Italian brand signed an agreement with Hermès allowing it to mimic the shape of the French label’s most iconic handbag, an agreement that has been passed on to Bigfoot with the acquisition.

“We think that Save My Bag is a brand with a strong DNA and big unexplored potential,” said Giancarlo Tafuro, marketing manager and chief commercial officer at Bigfoot. “Our plan is to engineer a considered revival: We believe in a new narrative, more mature and aligned with global trends, but true to the playful, contemporary identity that has made the brand famous. With this acquisition we have achieved a mixed portfolio of brands strategically designed and built to cover all the market segments in which we are currently positioned,” he added.
 
The Bigfoot group’s distribution network includes both physical and online retail in Italy, Germany, Spain, Portugal, Greece and Japan, for a total of approximately 500 multibrand stores. Save My Bag’s new collections will be developed by an ad hoc design team, and the brand will deploy a fresh commercial strategy focusing on key markets in Europe and Asia, with renewed focus on Italy.