UK’s ASOS expands premium accessories offer with five new brands
From Michael Kors’ globally recognised accessories, Dragon Diffusion’s handwoven leather bags and JW Pei’s contemporary vegan designs, these handbag brands give customers access to staple accessories that complete any outfit. Footwear brands Tony Bianco and Vagabond bring trend-led styles across heels, boots and loafers reflecting the way ASOS customers shop today: mixing premium, designer and more accessible brands to create individual, highly curated looks.
ASOS has launched five premium non-clothing brands, adding Michael Kors, Dragon Diffusion and JW Pei bags plus Tony Bianco and Vagabond footwear.
The launch strengthens accessories and footwear, spanning leather bags, vegan designs and trend-led heels, boots and loafers.
ASOS says the curation reflects customer demand, differentiates its brand mix and supports full-price, outfit-led shopping.
Expanding premium non-clothing forms part of ASOS’ strategy to offer a more differentiated brand mix, respond directly to customer demand and support more full-price, outfit-led shopping. By curating brands that complement its core fashion offer, ASOS is building an accessories and footwear proposition that helps customers style their moment from head to toe.
Bernadette Sullivan, Acting Partner Brands Director, at ASOS, said: “Premium non-clothing is an exciting growth area for ASOS because it gives our customers more ways to complete their look with brands they already know, love and search for. We’re being really intentional about the brands we bring onto the platform, using customer demand and our understanding of how they style themselves today to curate an offer that feels distinctive, relevant and easy to shop.”
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Fibre2Fashion News Desk